Simply it's Spotify for movies.
Voddler is Swedish just like Spotify.
They've been developing their technology since 2005 and have signed deals with some big studios like: Paramount Pictures, The Walt Disney Company (Touchstone Pictures, Miramax Films Dreamworks Studios), Sony Pictures Television (Screen Gems, Columbia Pictures Television, TriStar Television, Columbia TriStar Television) and Metro-Goldwyn-Mayer (MGM).
You can example watch Jackass the movie for 0,50€ or J.I. Jane for free.
But I wanted to watch Twilight but I did not find it there and many movies I could rent from ground stores are missing too.
You need to watch around 1-2 minutes of advertisement and at least one trailer before watching a free movie. I would say there are around ~200 movies there
The idea is great. I hate leaving my home to rent some video since it envolves unecesarry walking etc (since at Finnish winter it's really not a good idea to drive my Ducati).
This will be a hit service as soon as they get more hit movies that will save me time walking to Makuuni (Finnish blockbusters). Also the program itself needs some improvements to be a hit like Spotify.
Definitely I will follow their progress and write about it.

The view where you choose the programs you want to watch.

Here you can see how the player looks like

Here is a screen capture of a trailer (you need to watch before a movie).

After ending a movie Voddler asks you for your opinion.
Do not email me. :) Go to Voddler.com and register there for one.
Comments
Finland?
Thanks for the test summary! i just got an invite over the weekend as well, but it mentioned everywhere that the service currently works only in Sweden.. But you got it working from Finnish ip also? i'll try tonight! ;)