Serial Creative Director

One of the worlds coolest brands decide to enter the Energy Drink market. How cool is that!

"For people who refuse to go unnoticed" is the slogan, I think this goes great with the Lambo car brand too, if you're driving a Lambo you will certainly be noticed.

I got a sample in my hands over a month ago, tasted it and it was goooooood.

Introduction to Tonino Lamborghini

Tonino Lamborghini is a brand founded by Antonio "Tonino" Lamborghini at 1981, when he made the first wrist watch. Tonino is the son of Ferruccio Lamborghini who started making cars at 1963.

"Tonino Lamborghini breathed life into a new prestige brand. Drawing inspiration from his preceding professional experiences in the fields of engineering and design, he extended the concept of luxury to products capable of evoking a world based on technology and innovation: watches, eyewear, perfumes, fashion accessories, furnishings, apparel lines created with the best quality and most sought after materials, a coordinated universe of style which expresses ‘Puro Talento Italiano’. The creative spirit, the passion for the design and for the technology are the values that Tonino Lamborghini transformed into a personal style, which has since become synonymous with originality and luxury, appreciated worldwide for that typically Italian spirit capable of rendering every item unique. Gritty, passionate, inventive, elegant: Tonino Lamborghini incarnates the power of ‘Made in Italy’ style worldwide."

Here is a list of something they do:

Tonino Lamborghini tools
Power tools, yes you can have a Lambo engine in a chain saw :D

Food, fashion, furniture, pools tables and much more
I definitely want a Lambo couch, damn they're cool

Lamborghini caffe
Lambo wine and pasta and much more

Lamborghini watches
No as cool as Kaukoranta timepiece but very cool still ;)

but lets go back to the topic of the day Lambo energy drink...

Where to get?

Since BA is also in the cutting edge of technology we are also in the front line here too: If you're visiting BA office, you can taste it here.
K-supermarkets will have it. Starting from next year in many other stores like Siwa.

How will it sell?

In Denmark after three months they sold more than the number one (which I think was Red Bull).
In Finland we have to see. I think people will love it. Drinking some red bull is ok and pretty cool, but when you drink Tonino Lamborghini Energy Drink you will be just a bit closer to the Lamborghini car.

Other cool stuff

We have our own fridge for Lambo energy drink @ BA offices.

Here is Tila Tequila with Lambo energy drink, you can see more pictures here